How are great ideas formed? Thoughts do not magically generate within the brain. A thought is made-up of interconnected neural networks; Experiences, Memories and an unfettered Imagination. Great ideas truly are the result of everything in your head.

As an idea collective we have many interconnected creative minds sharing ideas and experiences from diverse backgrounds.

Design can transform complicated devices into understandable ones. Making beautiful objects is relatively easy – but the design challenge for the 21st century is making complicated objects functional, understandable and beautiful!